To sign up to use the script clearance site, please email your name & where you work to email@example.com.
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Messages from the Clearance Team
HAVE YOU SIGNED UP TO RADIOCENTRE TRUSTMARK?
Radiocentre Trustmark is an initiative aimed at reassuring listeners that they can trust the advertising messages they hear on commercial radio. Use of the Trustmark logo displays a commitment to best practice by ensuring that all special category radio ads are approved by the Radiocentre Clearance team. Those signed up to the scheme can display the Radiocentre Trustmark logo on their website and marketing communications. Full details of the scheme and how to join are available here http://www.radiocentre.org/clearance/trustmark/
REPRESENTATIVE 0% APR
The FCA has updated its handbook (CONC 3.5.3) to make clear that credit ads no not need to include a full Representative Example where the APR is genuinely 0%. This is a positive change and, whilst we worked within the restrictions of the previous guidelines to minimise occasions where a full Representative Example was needed, the FCA's new guidance makes things a lot simpler.
To clarify, as before, in motor ads if you state any payment (e.g. a monthly amount) that relates to a 0% finance deal, you need to provide sufficient information for the listener to establish the full cost of the vehicle. In practice, this means how many months, the deposit and final payment (if applicable). You don’t need to include everything that goes to make up the FCA-defined Representative Example which the FCA's previous regulatory guidelines indicated or the specific phrase "Representative 0% APR".
A new programme of clearance training workshops will be on our website soon.